Translate Shopify: guide 2025
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Translate Shopify: the ultimate guide to expanding your online store in 2025

Gemma Marcé - CMO- ATLS: Translation company
Written by Gemma Marcé
Reading time Reading time of 8 minutes

If you're already running your Shopify store in several languages but are doing it manually, it's time to streamline your processes and gain efficiency. At ATLS we appreciate that large companies need automated solutions to get noticed globally, delivering a personalised experience in each language without squandering resources. Find out in this guide how you can turn translating your Shopify store into an automatic and effective process.

Why should you automate Shopify translation?

With over a million Shopify stores worldwide, standing out from the crowd calls for advanced strategies. Even if you're already translating your content, doing it manually can be inefficient and costly. By automating the process:

  1. You save time and resources: repetitive tasks simply fade away and you can turn your attention to strategy and expansion.
  2. You improve accuracy: automation ensures consistency and cohesiveness across languages.
  3. You can scale easily: manage multiple languages with no extra effort.
  4. You optimise SEO: automated translations are ready to stand out in local search engines.

ATLS's native Shopify plugin: your perfect partner

At ATLS, we realise you're eager to sell more, expand into international markets and have little time to spend on translation-related issues. So we've developed a solution which makes the translation process a whole lot easier: the native Shopify plugin. Designed to be intuitive and efficient, this plugin automates translation management while ensuring premium quality in every language. What more could you ask for?

Key features of the Shopify plugin:

  1. Quick and simple integration: you don't need any advanced technical knowledge to start using it.
  2. Fully automated: it syncs your store's content with translation tools in real time.
  3. Multilingual SEO: it optimises your translated texts for each market. Sounds good, right? Well, read on, that's not all!
  4. Specialised technical support: our team is with you every step of the way. And this, believe it or not, makes all the difference. With ATLS, you’ll never be alone.
  5. Flexibility: You can handle a wide range of languages at the same time. We know your eyes have dollar signs in them right now. Yep, your products will be all over the world in the blink of an eye.

Comparison between the ATLS plugin and others out there

Choosing the right plugin to translate your Shopify store is a pivotal decision for the success of your internationalisation strategy. Here we unpack how the ATLS plugin compares to other available options such as Weglot and Langify. We'll pick out the features which make the ATLS plugin the go-to option for anyone looking for an SEO-optimised solution tailored to the specific needs of each market.

  • Automation: all of them support automated translation management yet the ATLS plugin stands out for its advanced SEO optimisation.
  • Technical support: ATLS has a dedicated team while other plugins such as Weglot and Langify have limited support.
  • Flexibility: ATLS also allows the integration of additional tools such as CRMs or marketing platforms, something which not all solutions offer.

Translate Shopify using AI

Artificial intelligence has without question completely changed the way in which content is translated for e-commerce. And as a trusted tech company, at ATLS we leverage our advanced AI translation technology to ensure: speed, accuracy and adaptability. Our technology not only translates texts but also localises them, factoring in cultural and language aspects of the market we're targeting. And that’s not all. Our AI also allows:

  • Real-time translations: perfect for stores with constantly updated catalogues.
  • Terminology consistency: it maintains a uniform tone and style across the store.
  • Scalability: ideal for businesses planning to expand rapidly into new markets.

Our AI is designed to integrate flawlessly with Shopify, making it easy to manage customised machine translations.

Translate Shopify with human translation

AI translation isn't always effective. Some sections or parts of a website call for the highest quality and seamless accuracy. In this respect, there's no doubt about it: human translation is still irreplaceable. At ATLS we have a team of native-speaker translators specialising in a wide range of sectors and fields, from fashion and technology to finance and health. These experts not only translate the content but also adapt it culturally, ensuring that the messages resonate with the target audience in each market. Our translators' experience and expertise deliver:

  • Technical accuracy: ideal for stores with specific terminology (e.g. pharmaceutical or medical sectors).
  • Cultural adaptation: linguistic and stylistic adjustments which connect emotionally with the audience.
  • Consistency: cohesive tone and style throughout the store.
  • Professional outcomes: translations which reflect your brand's essence and build customer confidence. In fact, they don't look like translations at all but rather native copywriting.

Key advantages of using a professional Shopify translator

Although Shopify does provide basic options for translating your online store, calling on a professional Shopify translator brings significant benefits:

  • Guaranteed quality: the translation can be done using AI or by specialists in each language and sector. You choose!
  • Cultural localisation: we don't just translate words as we also customise the content to suit each market. As you know, French in France is not the same as French in Canada for example. We keep these subtleties in mind!
  • Continuous optimisation: our team reviews and tweaks the translations based on your store's performance and needs.
  • Regulatory compliance: we ensure content complies with local regulations, a critical aspect for some markets such as Eastern ones.

Optimise your multilingual SEO on Shopify

There are a number of concerns when translating Shopify, and one of the biggest is the issue of SEO optimisation for each market. As soon as you start working with us you can cross SEO off your list of things to worry about, because at ATLS we make sure your translated content appears at the top of the search results:

  • Analysis of local keywords: we identify the most searched terms in each market.
  • Adapted URLs: we create language-optimised URL structures.
  • Customised metadata: we tailor titles, descriptions and tags for each language.

Ask for a personalised demo

If translating your Shopify store manually is inefficient, it's time to evolve and optimise your processes. With ATLS's native plugin, you'll turn translating your Shopify store into something quick, automatic and accurate. Our goal is to help you get back to what really matters: the growth and global expansion of your business.

Automate, optimise and position your Shopify store as an international leader. Our plugin not only translates but also ensures that each piece of content is culturally attuned and SEO-optimised, enabling you to stand out in every market.

Ask for more information today and make the decisive shift towards international success with ATLS. Automate your translations and power your global business!

FAQs about the Shopify translation plugin:

Why should I translate my Shopify store? 

Translating your Shopify store allows you to expand into international markets, enhance the customer experience by offering content in their language and optimise your SEO ranking in local search engines, thus increasing your sales.

How does ATLS's native Shopify plugin work?

The plugin automates translating and syncing your store's content, ensures multilingual SEO optimisation and allows for quick and easy integration with no need for advanced technical knowledge.

What advantages does ATLS bring compared to other tools such as Weglot and Langify?

ATLS stands out for its expert technical support, advanced SEO optimisation, compatibility with additional tools (such as CRMs) and the option of tailoring translations to each cultural and language market.

Is it better to use machine or human translation for my Shopify store? 

Both have their plus points. AI machine translation is fast and scalable, ideal for large, constantly updated catalogues. However, for specialised sectors or content that calls for a high level of accuracy, human translation delivers unmatched cultural and professional adaptation.

Gemma Marcé - CMO- ATLS: Translation company
Gemma Marcé