Reading time of 8 minutes
Machine translation has evolved apace in recent years driven by breakthroughs in artificial intelligence (AI), especially with our proprietary advanced AI solution developed at ATLS (Advanced AI).
This technology, crafted and honed by our team, is especially effective in digital environments with large volumes of repetitive content such as e-commerce, where fast, consistent and well-structured translations are needed for product descriptions, datasheets, categories and reviews.
However, no matter how powerful AI may be, there is still one critical factor in ensuring high-quality translations: the smart combination of cutting-edge technology and expert human intervention.
It's crystal clear to us at ATLS: it's not about choosing one or the other but rather strategically integrating them. So we bring together Advanced AI, native plugins which automate and optimise workflows, and a team of professionals specialised in cultural adaptation. This means we can deliver translations which are accurate, scalable and fully aligned with the customer's tone, market and objectives.
What are native plugins?
ATLS's native plugins are state-of-the-art technological solutions that enable fast, secure and seamless integration of your digital platforms with our translation ecosystem. They are the key to automating and scaling multilingual content management, cutting out manual tasks and slashing time and mistakes.
We have a wide range of specific plugins for different digital tools and environments:
- CMS (Content Management Systems): plugins for platforms including WordPress, Drupal, Contentful and Storyblok, which allow you to translate websites, blog posts and digital resources directly from the content management environment.
- E-commerce: integration with platforms such as Shopify, ideal for mass automated translation of product descriptions, tabs, banners, categories or transactional content.
- Custom environments or proprietary platforms: we also offer our translation API: AT-RTS. This is a solution that remotely connects the content you want to translate with our translators, thus optimising the translation process to the maximum.
These plugins mean you can send, receive and manage multilingual content without ever leaving your usual environment, without copying and pasting texts, without worrying about formatting and with full process traceability. Everything is centralised, automated and ready to be scaled globally.
In a nutshell, native plugins are much more than just a technical bridge: they are the silent engine that drives efficient, integrated and error-free translation management attuned to the needs of a multichannel digital environment.
Advanced AI: speed, efficiency and scalability for your translations
At ATLS, we embrace Advanced AI as an efficiency driver to expedite processes, cut costs and handle large volumes of multilingual content with complete consistency. What makes our solution truly powerful is its ability to learn and personalise:
- Trained with high-quality language data by our experts
- Customisable with specific technical glossaries and translation memories for each customer
- Adaptable to particular sectors and needs based on the work of our linguists
This technology is ideal for brands which need to scale their multilingual strategy without compromising flexibility and control, allowing them to roll out products faster in new markets or continuously and automatically update content. This proprietary technology enables us to offer:
✓ Translations congruent with your industry terminology
✓ Consistency across all your content, even in large volumes
✓ Continuous learning to enhance outcomes with every project
How does customisation work?
Our specialised linguists set up the AI to meet your needs:
- We implement your glossaries and term bases
- We tailor the system to your style guides and tone of voice
- We train the engines with your existing translation memories
The upshot is AI that speaks your language and grasps the special features of your sector while always retaining the scalability and speed of the very latest technology.
Technology + human talent: the philosophy that sets us apart
At ATLS we firmly believe that the key to success in professional translation is not choosing between technology and people but rather smartly combining the two. So we have developed a hybrid model that blends the best of automation with human expertise, crafting a streamlined, flexible and quality-assured workflow.
Our platform is designed to address the needs of today's market based on three key building blocks:
- Latest generation Advanced AI specifically trained for diverse content types and industries, enabling fast, consistent and efficient large-scale translation.
- Native plugins, which directly integrate our translation technology with leading CMS, e-commerce, PIM or DAM platforms, fully automating the flow of multilingual content.
- A global network of over 8,000 professional translators, native speakers and industry specialists, who post edit and proofread to ensure linguistic quality, cultural appropriateness and terminological accuracy.
This hybrid approach allows us to deliver end-to-end flexible service tailored to any need or sector:
- Speed and scalability, even in multilingual projects involving thousands of words.
- Natural, human and culturally adapted translations with the right tone and style for each audience.
- Utmost terminological consistency drawing on our language databases, glossaries and translation memories.
- Quality control at each stage of the process including validation tools, automated QA and specialised human review.
In short, we marry the power of technology with the sensitivity of the human factor to help you communicate effectively, accurately and swiftly in any language and through any channel.
Ready to translate your website with intelligence (human and artificial)?
Taking your business international doesn't have to be a complex, time-consuming or costly process. Backed by ATLS, you can transform the way you handle your translations with an end-to-end solution bringing together the best of Advanced AI, native plugin technology and the human expertise of over 8,000 professional translators.
We help you scale your multilingual strategy with:
- Full automation of the translation flow without stepping out of your usual platforms (CMS, e-commerce, PIM, etc.).
- High-quality, culturally adapted translations with complete terminology consistency.
- Speed, control and efficiency at every stage of the process, from the first click to the final delivery.
Get in touch with us now and find out how we can help you translate quickly, accurately and hassle-free whatever your sector or volume of content.
FAQs about our native plugins and AI
What are ATLS native plugins and what are they for?
They are technological solutions which integrate your digital platforms (including CMS, e-commerce, PIM or DAM) directly with our translation ecosystem. They automate sending and receiving content, do away with manual tasks such as copy and paste, and enable you to quickly, securely and scalably handle multilingual translations without ever leaving your usual environment.
What are the advantages of ATLS's Advanced AI over other machine translation solutions?
Our AI is developed in-house and trained with high-quality language data by our experts. It is bespoke for each customer through glossaries, translation memories and customised style guides, ensuring congruent, consistent and industry-tailored translations. It also continuously improves with each new project because of its ability to learn.
What kind of platforms can connect with ATLS native plugins?
Our plugins cater for a wide range of platforms including WordPress, Drupal, Contentful and Storyblok (CMS), Shopify (e-commerce) plus custom environments via our AT-RTS translation API. This means you can translate everything from blog posts to product summaries in a fully automated way.
Why is it essential to combine artificial intelligence with human talent in the translation process?
Because while AI brings speed and efficiency, the end quality depends on the human touch. At ATLS, we couple our Advanced AI with a network of over 8,000 professional translators who post edit and proofread to ensure a natural, accurate and culturally adapted translation. This synergy delivers high-quality results, including for large volumes of content.
